With businesses growing exponentially, purchasing power of customer has increased and so the lifestyle of an individual has also improved. People are now always on the move either they are travelling from one office to another or from one state to another or even one country to another for business purpose. Hence, finding affluence customers and grabbing their attention has been of utmost importance for all the leading brands. Needless to say that these people are impulsive buyers and also the decision makers and hence marketing your brand to them is important to improve your sales. Research suggests that 3 out of every 4 passenger in the airport looks at the advertising displayed inside the airport.
For the advertisers there are endless opportunities to be explored when it comes to airport advertising. ReleaseOrder caters to a wide variety of options if you are looking for airport advertising. There are endless combinations that could be made solely for the advertisers to cater to all the requirements whether it be inside the airport activation’s,LED scrolling displays, plasma panels,luggage push carts, conveyor belts, hoardings at the arrival and departure gates or in flight advertising, etc. Since the customer reaches the airport almost 2 hours before his flight in case of national flights and almost 4 hours before the scheduled departure in case of international flights, he has ample amount of time to look at various display advertisements hence the advertiser should not miss the opportunity to showcase their brand, product or service. There are also various touch-points which are the most captivating areas and of utmost importance for brands to book their slot.
Airport advertising can also be considered as one of the most cost effective investment as the advertisement for display os round the clock, so the brands enjoy maximum exposure. Advertisers should really focus more on their content and presentation on the airports as the most attractive and eye catching mediums of communication gets noticed more easily rather than other traditional mediums.
Whether your brand caters to B2B or B2C advertising on the airport helps all kinds of businesses. Mostly business class travelers are highly responsive to airport advertising as they have the pocket to purchase without any hassles. On the other hand, due to competition as we all know the airlines are making the flight tickets cheaper to attract more customers which is in turn helping to grab the mass towards the airports and thus brands which deal in lifestyle products, utility products, etc are all opting for airport advertising. As a brand owner/ manager if you haven’t yet opted for this medium then you are surely missing out on a huge opportunity. So, hurry make the most of this medium. Call us on 011-26693766 or mail us at firstname.lastname@example.org for any media related queries or to get a suitable media plan for your brand without any hassle.