How can Airport Advertising help your Brand?

With businesses growing exponentially, purchasing power of customer has increased and so the lifestyle of an individual has also improved. People are now always on the move either they are travelling from one office to another or from one state to another or even one country to another for business purpose. Hence, finding affluence customers and grabbing their attention has been of utmost importance for all the leading  brands. Needless to say that these people are impulsive buyers and also the decision makers and hence marketing your brand to them is important to improve your sales. Research suggests that 3 out of every 4 passenger in the airport looks at the advertising displayed inside the airport.

Airport advertising services

For the advertisers there are endless opportunities to be explored when it comes to airport advertising. ReleaseOrder caters to a wide variety of options if you are looking for airport advertising. There are endless combinations that could be made solely for the advertisers to cater to all the requirements whether it be inside the airport activation’s,LED scrolling displays, plasma panels,luggage push carts, conveyor belts, hoardings at the arrival and departure gates or in flight advertising, etc. Since the customer reaches the airport almost 2 hours before his flight in case of national flights and almost 4 hours before the scheduled departure in case of international flights, he has ample amount of time to look at various display advertisements hence the advertiser should not miss the opportunity to showcase their brand, product or service.  There are also various touch-points which are the most captivating areas and of utmost importance for brands to book their slot.

Airport advertising can also be considered as one of the most cost effective investment as the advertisement for display os round the clock, so the brands enjoy maximum exposure. Advertisers should really focus more on their content and presentation on the airports as the most attractive and eye catching mediums of communication gets noticed more easily rather than other traditional mediums.

Whether your brand caters to B2B or B2C advertising on the airport helps all kinds of businesses. Mostly business class travelers are highly responsive to airport advertising as they have the pocket to purchase without any hassles. On the other hand, due to competition as we all know the airlines are making the flight tickets cheaper to attract more customers which is in turn helping to grab the mass towards the airports and thus brands which deal in lifestyle products, utility products, etc are all opting for airport advertising. As a brand owner/ manager if you haven’t yet opted for this medium then you are surely missing out on a huge opportunity. So, hurry make the most of this medium. Call us on 011-26693766 or mail us at support@releaseorder.com for any media related queries or to get a suitable media plan for your brand without any hassle.

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Things to Remember While Planning an Inflight Campign.

In flight advertising has been recently considered to be one of the best ways to advertise your brand. If the brand has deep pockets and wants to target a focused audience who are affluential and have the capability to purchase at their discretion then this form of advertising is the best for you. Advertisers should also know that the cost of running an in-flight advertising campaign varies tremendously. At ReleaseOrder we’ll take you through some of the main factors to keep in mind while planning your campaign.

Inflight campaign

  • How to decide which airline should you advertise with?

The most important thing to understand is where your target market is based and supposedly where will they travel to in order to select the right airline to advertise with.  Understanding the demographics such as nationality, socio-economic  group, language, etc is very vital.

www.releaseorder.com has a dedicated team focusing only on inflight advertisement. Whether your marketing campaign is regional or on a global scale, then the costing would be accordingly.

  • Which class of passenger are you targeting?

In flight there are basically 3 types of class; First, Business and Economy.

In general advertisers who are looking at in- flight advertising are focussing on high-end consumers however, to make your campaigns even more affective you might just want to specify which class of passengers you want to reach.

  • Inflight campaign can just be a part ofa multi – channel advertising campaign.

In-flight advertising consists of many different channels. These multi-channel campaigns can be best explained through some examples; the creative of print ads in magazines & newspapers will be adapted and edited slightly for inflight magazines. Same is the case with existing TV commercials, those can be used in digital display banners for advertising on airlines’ website. Along with the efficiency it is also very cost effective.

  • of people you want to reach.

Every advertising campaign will have different objectives when it comes to reach and scale. In-flight advertising is very flexible as it allows you to select channel based on the number of consumers you want to reach out to.

  • Duration of the campaign.

How long do you want your campaign to last? This is directly related to how many people you want your advertisement to reach. Frequency of the issues of in-flight magazines vary from airline to airline. Some are produced on monthly basis, some on quarterly or bi monthly basis.

Releaseorder will  help you get the lastest and the best rates in the industry. You can directly book your ad by contacting us on 011-26693766 or mail us on support@releaseorder.com our prompt customer support executives will be able to guide you further so that you get the best media plan.

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