Thinking to Develop your Media Plan

Develop media plan for adsThe main purpose of a media plan is to determine the best way to advertise and convey a message to your target audience. A media plan is broken down into four stages;
1. Market analysis
2. Establishment of media objectives
3. Media strategy development and implementation
4. Evaluation and follow-up.

The first phase of a media plan is market analysis. It consists of competitor analysis, market research and a strategy plan. This forms the basic information which is of utmost importance for a successful media plan.
Competitor consists of undertaking an internal and external review and competitive strategy evaluation.
Market research will give the media plan a clearer picture of the target audience.
The marketing strategy plan establishes specific objectives and goals that will solve the marketing problems that have been identified during analysis and research. This entire process helps the marketers to understand what the prime advertising space would be to gain sufficient exposure, what factors affect the identified demographic, and how to promote to the audience effectively.

The second phase of the media plan is the establishment of media objectives. Just as marketing analysis lead to specific marketing objectives, this phase will result in specific media objectives; like creating a positive brand image by stimulating creativity. These objectives are limited to those that can only be obtained through media strategies.

Media strategy development and implementation is the point in this process that is directly influenced by the actions from previously determined objectives. Actions that meet these objectives are taken into consideration with the following criteria;
Media Mix – A combination of communication and media channels use that is utilized to meet marketing objectives, such as social media platforms and magazines.
Target Market – A specific group of consumers that have been identified to aim the marketing and advertising campaigns towards, as they are the most likely to purchase the particular product.
Geographic Coverage – Increased emphasis of exposure to a certain area where interest may thrive, whilst reducing exposure to areas they have less relevance.
Reach & Frequency – The decision to have a certain message seen/heard by a large number (reach) or expose the same message to a smaller group more often (frequency).
Creative Aspects & Mood – Different mediums for communication should be considered when developing a campaign. Social media might be more effective to generate emotion than a billboard poster on a main road.
Flexibility – In order to adapt to the rapidly changing marketing environment, it is important for strategies to be flexible. Such as unique opportunities in the market, media availability or brand threats.
Budget Considerations – Effectiveness of a media campaign and the cost involved needs to be carefully managed. There should be an optimal level of response from the consumer for the price for the exposure.

The final phase in the media plan is to evaluate the effectiveness of the plan and determine any follow-up if required. It is important to assess if each objective is met, and if they have been successful it will be beneficial to use such similar media models in the future.

If you need help with your media plan or booking your ads online across all key media classes for Indian media, please feel free to contact us on +91-11-26693766 or visit our website www.releaseorder.com.

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Getting More Business With Newspaper Ads

Newspaper ads will always be a great way to advertise and reach people. With the high readership of newspapers in India, and the legitimacy that is provided by having a physical copy of your advertisement, Newspaper advertising still has a powerful effect when handled with the right inputs and strategy.

Wondering how to proceed with your newspaper advertising strategy to make it more effective? Read along to know more.

Determine Your Preferred Paper for Newspaper Ads

Different newspapers target different types of readers. Therefore, yourAds need to bewell targeted in order to reach the intended targets and your preferred customers. Selecting thenews-paper you are going to put your ad into will determine the type of person you will mostly reach.

A paper with a particular political leaning will reach more people who are inclined that way. In the same manner, you can use this as a barometer of the potential customer’s wealth. Once you have narrowed down on one or more papers to target, you can now begin to recognise the general editorial style of these papers. If your ads match the general tone of the news-paper, readers will be more likely to respond favourably to your ads.

 

 

Identify How Large You Want Your Newspaper Ads

How large and in what orientation (Landscape or Portrait) do you want your ad to be? VeryLarge ads can deviate readers from the point and end up being ignored. Sometimes having regular news stories surrounding your ad can be more successful because the reader sees your ad and takes note of it. Sometimes the right size is the largest one, but in other times it will be much more economical to use a smaller size ad based on the response you want to get out of it.

Give Your Newspaper Ads Easy Access

Access for your ads in newspapers is not like access is when you are advertising online. In the news-paper ads, you need to make what you advertise is easy to identify and remember even after a long time. Since there is no clicking to be done, you need people to take an additional step to get to the next point in your marketing funnel probably visiting your website or calling on your helpline. The readers may not use these access points (website or phone number) to take their next step for immediately after reading your ad.

Newspaper ads can be powerful when you use them wisely.

If you need help deciding whether newspaper advertising is right for your business or would like to speak to someone knowledgeable in the space, please feel free to contact us on +91-11-26693766 visit  our website www.releaseorder.com.

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Benefits of SEO for Your Business

A business needs a website and if you have a website it needs to be optimized for search engines to find your website. The search results page of any search engine is dominated by websites that have SEO.

What is SEO?

SEO is the process of optimizing a website to maximize organic traffic from different search engines. The main objective of SEO is to get your website ranked as high as possible on the search results page of search engines.

increase website traffic with seo

How will it help your business?

SEO helps in generating organic traffic for your website. Therefore, you don’t need to pay in order to get your site ranked higher if your SEO is perfect. This will save your money.It will be more trustworthy and appealing to the users or your potential customers and they will be more likely to visit your website and read your content if the results of your site are ranked higher organically.Also, the brand awareness of your product improves if you’re ranked higher on the Search Engine Results Page.

SEO will help by converting leads into sales if you have a viable product or service. SEO is a long-term strategy. The only way you can lose your ranking is if the search engines changes their algorithm or the quality of your content drops.

The other more important reason you should have SEO is because your competitors have done it.Absence of this could lead to your competitive advantage. SEO is as an extremely important aspect of your business to the point where it has become a necessity without which your business cannot survive in today’s digital world

In conclusion, SEO helps your business to

Wondering what to do next? Never thought of having SEO done for your website? Get it done today!

We at Release Order provide SEO and content marketing services to match your expectations & help your website and business to grow.

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10 Reasons to Advertise on Newspapers and their Websites

  1. Wide Audience

Each month, around 15 million Australians consume newspaper media every month as well as 10 million consuming digital newspaper media. Newspaper audiences are therefore diverse in their demographic profile and use the medium in different way

  1. Affordable

There are many options to choose from when deciding which type of newspaper advertising is right for your business. Whether you’re a well-known, national company with a large budget or a local butcher with a small budget, most newspapers provide a variety of options to suit your needs.

  1. Trustworthy

Newspapers have long been shown to be a trustworthy source of information. A recent study shows that newspaper is the most trusted paid advertising medium followed by television, radio and online.

  1. Engaging

Newspaper audiences have proven that they find the medium more engaging and have less distractions when compared to other mediums such as television. This is mostly due to people engaging in other activities such as scrolling through social media feeds whilst watching television or using the medium as background noise.

  1. Digital Options

Whilst offline newspapers are said to be in decline, digital newspapers have surged in their numbers with some consumers even using both platforms. This allows newspapers to reach a wider audience by reaching two very different markets. Furthermore, digital allows for further audience targeting as well as digital advertising.

  1. Flexible

Unlike other mediums, newspaper advertisements can be quite easily altered or changed if you decide that your advertisement is not working. As long as the new material is provided in time, you can change the ad to something more suitable. This also allows you to experiment with various types of advertising and see what works best.

  1. Targeted Audience

Newspapers allow for quite targeted advertising to specific areas or demographics especially in local or community newspapers. For example, if you were advertising a restaurant in Gurugram, Delhi, and only wanted to target people who lived in the local area, it would make sense to place an advertisement in the Delhi edition of  The  Hindustan. This is compared to advertising in a state-wide or national newspaper which could run the risk of not reaching the target audience.

  1. Multi-platform

Many other media platforms are in constant competition with each other to gain business as well as advertising income. However, newspapers are different. Many newspapers have now developed online versions of their newspapers in order to ensure they are reaching the whole market. With of the ten most popular offline newspapers having a digital platform, it is evident that having multiple platforms is important for businesses to reach the target audience.

  1. Diversity in options

Business must consider a number of factors including who their target audience is, their budget and so on when choosing which type of newspaper advertisement you would like to purchase. Newspapers provide people with a wide range of advertising options from large full-page spreads to small advertisements in the classifieds and matrimonial ads and everything in between.

  1. Large Gains Generation

Online newspaper websites have the ability to generate very large gains in online ad awareness among high-level management job holders. Whether C-level managers or VP/director-level managers, and across all industries, there is generally an increase in brand awareness following exposure to an ad campaign in online newspapers. (Source: Dynamic Logic’s MarketNorms® database, 2006)

If you need help deciding whether newspaper advertising is right for your business or would like to speak to someone knowledgeable in the space, please feel free to contact us on +91-11-26693766 visit  our website www.releaseorder.com.

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