Top 4 Magazine Advertising Strategies to Follow

Magazines have become a very popular medium of reaching target audience. To get the most out of your magazine ads, follow these 4 magazine advertising strategies:

magazine ads

  1. Do Your Homework

It’s important to use the right tool in advertising as well, so you’ll have to do some research to ensure you select the right magazine for your audience and message.

You’ll first want to determine which magazine caters to your target market segments. For instance, if you sell photo printers, it makes sense to advertise in a photography magazine. Determine what your target audience is and then think from their point of view to know what kind of information or form of advertisement they prefer.

  1. Determine Reach of The Magazine

Once you determine what magazine makes the most sense for reaching your target audience, you’ll want to figure out the kind of reach it has. We will be able to provide you with circulation numbers. Pay attention to the number of subscribers to the magazine’s circulation ratio. This number is important because many magazines sit on the shelves of newspaper stores but are never purchased.

Knowing the market image of the magazine is important because this is the subscriber’s perception of the magazine’s content quality and trustworthiness. Magazine XY might havelower circulation, but if it has a better image than Magazine AB, it has a greater chance of being read by your target customers who will then view your ad and place more trust in it.

  1. Decide Where Your Ad Should Be Placed

You’ve chosen which publication makes the most sense for your business, now you’ve got to determine where your ad should be placed. Usually, ads placed next to the table of contents get the most eyes on them. Since this is a coveted spot, these ads are usually sold at a premium price. You don’t have a big budget? Look to place your ad next to an article that is related to your offer. Another option is to piggyback and place your ad next to another prominent ad. Doing this allows you to leverage someone else’s healthy budget and use their ad to draw eyes to yours.

magazine advertisements online

  1. Make Your Budget Work Harder

Speaking of budgets, smart advertisers stretch their ad dollars as far as they can possibly go. One way to do this is to ask your sales for a media kit that lists the rates for the various ad sizes, so you know exactly what you are getting. You can get these details directly on our website

Also, sometimes you’ve got to spend money to make money. Depending on your offer and your ideal target, getting your ad professionally designed can mean the difference between seeing a 2% increase in sales or a 7% increase. It might make more sense placing a smaller ad and using that extra money to have a polished ad designed.

No matter what some people preach, print advertising is not dead. Far from it. In fact, advertising in magazines is still one of the most effective ways to get your message in front of just the right audience. If you haven’t included magazines into your marketing mix yet, now’s a great time to get started.

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7 effective ways to reduce your advertising cost

1. Develop a detailed marketing plan or have one developed for you.
A marketing plan will provide you with a travel plan and a map. Areas covered in a marketing plan include:
• An internal/external situational analysis
• Positioning, Core Competencies
• Pricing
• Distribution
• Strategies and Tactics
• Market Research
• Implementation Schedules
• Evaluation Strategies and more.

outofhome ads
A professional marketing plan pays off in great dividends by eliminating wasted advertising and marketing efforts and unnecessary costs. Call on experts to create and develop your marketing plan.Make your advertising decisions based upon research and a formal marketing plan.

Make sure to focus your message on what is important to your audience, and not yourself. Potential customers rarely care about what’s important to you. They only care about what you can do for them. Harsh but true.
2. Plan your advertising calendar several months in advance.
Failure to plan advertising in advance wastes a lot of your money. Rush charges, poor vehicle choices, rate increases, poor creative and poor copy are common results of failing to plan in advance.
Figure out the number of ad insertions that will make sense and negotiate a contract with the various media suppliers.
3. Test your copy and your ads.
Only by trial and error will you be able to set a baseline as to the best response rates for your ads and copy. It is very important to maximize response for the amount of dollars spent. Sometimes re-phrasing copy or adjusting ad layouts can mean the difference between an average response and a great response.
4. Hire professionals to handle your advertising.
When you need to advertise, hire an ad agency. You need to concentrate your time and efforts in areas of your business that you’re proficient in.
You can lose a lot of time and money while trying to act as your own ad agency. Agencies are experts. They charge for their time and experience and have one goal in mind: To get the best results for their clients in order to keep those clients. Many times, ads done by amateurs lack the true market drivers of an audience. An agency will research your market and your audience to learn the real issues concerning your product or services.
5. Save copies of all of your ads, press releases, and printed collateral. Make sure to provide as much information as possible to your agency.
In order to write the most persuasive copy and to design the most effective ads, it is important for your agency to know what has worked in the past and what hasn’t.
There is nothing wrong with using elements or information from previously successful ads. Your advertising should have some consistent elements from your printed collateral and vice-versa.
6. Make sure that your advertising message focuses on what is important for your audience and not what is important to you.
Saving money, gaining market share pre-empting competition, saving time, peace of mind, and related desires are typical of what your audience is looking for. Your target audience will typically be more concerned about what you can do for them, as opposed to what you do.
7. Avoid misleading or dishonest copy in hopes of converting duped readers into using your products or services.
Honesty and integrity are key to repeat sales and repeat business. If you have to trick your audience to get their attention, you will have a very hard time keeping their attention.

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