It certainly looks like 2019 is going to be significant for the digital advertising space. With an increase in digital video spending and the time spent on digital media, this advertising space is surely going to have revolutionary technologies and newer ways of reaching people.
In online marketing terms in-house marketing, cookie-less tracking, programmatic TV, as well as many more are sure to transform the way marketers work in the year to come.
1. OOH to Programmatic DOOH
Out-of-home (OOH) advertising is nothing new. It has been an incredibly successful medium over the years. In 2019, OOH is moving into the future with programmatic digital out-of-home (DOOH). The progression of DOOH into the mainstream market has been limited up to this point. But with the advances in programmatic, DOOH is becoming more accessible.For the first time in 2018, programmatic DOOH overtook mainstream OOH. There is no doubt that DOOH will become the norm for outdoor advertising in 2019.With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future.
2. Increase in the use of online/connected TV
With the launch of companies such as Sky AdSmart in India (Used by Colours TV for promotion of Bigg Boss 11) programmatic TV has suddenly become more accessible to advertisers. Being able to segment target audiences and measure effectiveness alongside that of other online channels brings TV advertising into the future ready space in 2019.
3. Cookieless tracking?
We’ve been hearing of the death of cookie for years now. Will 2019 finally be the year when all warnings come true? We’re not sure.
But they certainly present exciting opportunities for omnichannel advertising. With their ability to follow user behaviour across devices, probabilistic and deterministic advertising can be far more effective for retargeting efforts. And in the age of mobile advertising, this trend may continue
4. Video will be the king of media the second year running
Short, highly-snackable video content has been on the rise for quite some time. And in 2019 video ad spend will rise to greater heights – with mobile and social taking much of the share.
Video is highly effective no matter what medium. In display advertising terms, video banners and ads perform better than ads without. For 2019, make sure to invest in video.
5. Facebook and Google set to lose?
At the beginning of 2018 all anybody was talking about was the rise of Facebook and Google and their duopoly over digital advertising. However, with the unending controversy plaguing Facebook and the rise of Amazon PPC, we may see a new power couple for 2019 and beyond.
The advertising opportunities with Amazon are there for the taking and expect to see growth in this market soar in the new year.
Online advertising is constantly evolving as an industry. New technologies, ideas, and companies are consistently challenging the space of digital advertising.
It can seem difficult to stay ahead of these trends and implement them into your own marketing strategies. Which is why having the right technology and expertise is the key. We would be happy to serve your needs. For any further details, visit www.releaseorder.com.