Benefits of SEO for Your Business

A business needs a website and if you have a website it needs to be optimized for search engines to find your website. The search results page of any search engine is dominated by websites that have SEO.

What is SEO?

SEO is the process of optimizing a website to maximize organic traffic from different search engines. The main objective of SEO is to get your website ranked as high as possible on the search results page of search engines.

increase website traffic with seo

How will it help your business?

SEO helps in generating organic traffic for your website. Therefore, you don’t need to pay in order to get your site ranked higher if your SEO is perfect. This will save your money.It will be more trustworthy and appealing to the users or your potential customers and they will be more likely to visit your website and read your content if the results of your site are ranked higher organically.Also, the brand awareness of your product improves if you’re ranked higher on the Search Engine Results Page.

SEO will help by converting leads into sales if you have a viable product or service. SEO is a long-term strategy. The only way you can lose your ranking is if the search engines changes their algorithm or the quality of your content drops.

The other more important reason you should have SEO is because your competitors have done it.Absence of this could lead to your competitive advantage. SEO is as an extremely important aspect of your business to the point where it has become a necessity without which your business cannot survive in today’s digital world

In conclusion, SEO helps your business to

Wondering what to do next? Never thought of having SEO done for your website? Get it done today!

We at Release Order provide SEO and content marketing services to match your expectations & help your website and business to grow.

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10 Reasons to Advertise on Newspapers and their Websites

  1. Wide Audience

Each month, around 15 million Australians consume newspaper media every month as well as 10 million consuming digital newspaper media. Newspaper audiences are therefore diverse in their demographic profile and use the medium in different way

  1. Affordable

There are many options to choose from when deciding which type of newspaper advertising is right for your business. Whether you’re a well-known, national company with a large budget or a local butcher with a small budget, most newspapers provide a variety of options to suit your needs.

  1. Trustworthy

Newspapers have long been shown to be a trustworthy source of information. A recent study shows that newspaper is the most trusted paid advertising medium followed by television, radio and online.

  1. Engaging

Newspaper audiences have proven that they find the medium more engaging and have less distractions when compared to other mediums such as television. This is mostly due to people engaging in other activities such as scrolling through social media feeds whilst watching television or using the medium as background noise.

  1. Digital Options

Whilst offline newspapers are said to be in decline, digital newspapers have surged in their numbers with some consumers even using both platforms. This allows newspapers to reach a wider audience by reaching two very different markets. Furthermore, digital allows for further audience targeting as well as digital advertising.

  1. Flexible

Unlike other mediums, newspaper advertisements can be quite easily altered or changed if you decide that your advertisement is not working. As long as the new material is provided in time, you can change the ad to something more suitable. This also allows you to experiment with various types of advertising and see what works best.

  1. Targeted Audience

Newspapers allow for quite targeted advertising to specific areas or demographics especially in local or community newspapers. For example, if you were advertising a restaurant in Gurugram, Delhi, and only wanted to target people who lived in the local area, it would make sense to place an advertisement in the Delhi edition of  The  Hindustan. This is compared to advertising in a state-wide or national newspaper which could run the risk of not reaching the target audience.

  1. Multi-platform

Many other media platforms are in constant competition with each other to gain business as well as advertising income. However, newspapers are different. Many newspapers have now developed online versions of their newspapers in order to ensure they are reaching the whole market. With of the ten most popular offline newspapers having a digital platform, it is evident that having multiple platforms is important for businesses to reach the target audience.

  1. Diversity in options

Business must consider a number of factors including who their target audience is, their budget and so on when choosing which type of newspaper advertisement you would like to purchase. Newspapers provide people with a wide range of advertising options from large full-page spreads to small advertisements in the classifieds and matrimonial ads and everything in between.

  1. Large Gains Generation

Online newspaper websites have the ability to generate very large gains in online ad awareness among high-level management job holders. Whether C-level managers or VP/director-level managers, and across all industries, there is generally an increase in brand awareness following exposure to an ad campaign in online newspapers. (Source: Dynamic Logic’s MarketNorms® database, 2006)

If you need help deciding whether newspaper advertising is right for your business or would like to speak to someone knowledgeable in the space, please feel free to contact us on +91-11-26693766 visit  our website www.releaseorder.com.

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Which is better? Digital Marketing VS Traditional Marketing

When we talk about the traditional media forms such as; television, newspapers, magazines and radio, we often hear that these mediums are not as effective in producing sales as they were in the past. Advertisers need to understand that because the markets are changing, it is important that the media must reach the product’s best prospects. They also need to understand that it is not that a certain media has been inadequate, it is many a times noticed that the media planners have not understood the markets precisely which is leading to a particular media’s failure to improve the sale and thus the ROI. We at ReleaseOrder help you to cater to your needs only after understanding the entire market dynamics.  We also adjust the selling message which caters to different needs of different consumers if the advertiser wants us to, making this one of our USPs.

Newspaper advertising services

Many small as well as medium businesses struggle while deciding which kind of marketing to do as they only have a budget set for any of them and not both. This blog will help all those advertisers who are still searching for answers.

Benefits of Traditional Marketing

1)  Advertisers can easily reach their target local, regional audience as their target audience might already be exposed to – newspapers, pamphlets, flyers, radio, television.

2)  This media is easier to understand.

3)  The audience can keep a hard copy of materials, which could be read or browsed through over and over again as and when need arises.

4)  In general as studies suggest, humans have a tendency to trust the brand or product more when their marketing is supported by a hard copy compared with digital media (email and display ads).

Release Order has a wide range of traditional media marketing vehicles which could be taken advantage off by any advertiser may it be a small emerging company or any medium sized business or even an individual personal advertising for that matter.

Traditional marketing agency

Benefits of Digital Marketing

1)  This medium helps the advertiser to target a local audience as well as an international one.

2)  Digital marketing has an advantage of customizing a campaign to specific audience demographics such as; gender, location, age & interests making the campaign even more effective.

3)  The target audience can choose in which form do they want to receive your content; on YouTube as a video or as a blog post or as a notification.

4)  Data and results are easily recordable as well as traceable. Google Analytics plays a major role in giving you the right insight of every promotional activity you are doing.

So, which kind of marketing is better?

Well as an experienced advertising agency ReleaseOrder recommends both.  Obviously as the traditional media has been performing, improving sales of so many brands all these years we very well know that it works. Having said that, we also understand that the future lies in digital marketing, but advertisers should understand that in India there are still many places where internet has not yet spread its presence.

Our strong suggestion would be that rather than opting for one of these, it would be better to use a multi- channel approach so that you get to leverage the unique benefits of newspapers, radio channels, along with the best performing digital platforms such as Facebook and Google.

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Right Advertising Media To Grow Your ROI

If money wasn’t an issue, it would have been easier for us to suggest which advertising media to go with- “All of Them!” Unfortunately, everyone knows the reality that even if you have a hefty advertising budget, it is a challenge to get the attention of your customers and tell them about your business. It is as simple as that; No attention= No impact. Since today’s world is all about over-communication, attention has become the most precious resource. It is important for advertisers that people pay attention to what they want to convey in the exact manner, through the right medium & at the exact time when the attention span of customers is more.

Advertising media agency

Should you advertise simultaneously in many mediums or should you try one media vehicle at a time? Well! What works or one product or service may not work for others likewise, what has already worked once may not give you the same result again. You should simply test the effectiveness of your message in each media to find what works best for your brand. As they all say, advertising is an art and not a science!

Who is your target audience?

Your brand will only leave an impact if the targeted audience pays attention to what you are telling them. Now the question arises as to where can we reach our target audience? To attract them you need to identify what makes a channel right for your business, where do they go when they have time to pay attention, when will they be available to listen or see your story or take an appropriate action?

So now the question arises as to what forms of advertising are available?

To clear all your doubts, we at ReleaseOrder have many different advertising options and we are well equipped to function in small villages to all the metro states. Many a times this happens that a small village may not have a newspaper, TV station or even radio. So, in such places out of home advertising, wall painting, etc works very well. Hence, your options to choose the media of advertising that will reach to the correct audience using limited resources may be limited but can be made equally affective by choosing the right media. We have newspapers, televisions radio, digital, out of home, cinema, magazine, rural, activation, airport all at one single place which makes it easier for you to book your requirements. But except all of this, all you have to do is make your advertisement stand out from all the rest and we’ll help you do that.

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What forms of advertising are available?

There are many different advertising options available at this day and age but the catch is there is a difference between advertising options in small towns as compared to large cities. For example, small towns may not have same day delivery of newspapers or all TV channels or even radio frequency for that matter. So, your options to choose among the media options for advertising that will reach your target audience may be limited in many aspects. To get rid of all these tensions ReleaseOrder specifically has rural advertising experts who understand your requirements and will suggest you ways to reach your TG on point. Here are a few media options that we provide you to choose from for efficiently promoting and advertising your product and services.

Remember that no media sales person will know your business better than you do. So, in order to get a successful advertising campaign you need to have a white paper of your business beforehand. Release order gets you the Low Cost Advertising at your fingertips with a hassle-free support team at your beck and call.

 

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