Magazines have become a very popular medium of reaching target audience. To get the most out of your magazine ads, follow these 4 magazine advertising strategies:
- Do Your Homework
It’s important to use the right tool in advertising as well, so you’ll have to do some research to ensure you select the right magazine for your audience and message.
You’ll first want to determine which magazine caters to your target market segments. For instance, if you sell photo printers, it makes sense to advertise in a photography magazine. Determine what your target audience is and then think from their point of view to know what kind of information or form of advertisement they prefer.
- Determine Reach of The Magazine
Once you determine what magazine makes the most sense for reaching your target audience, you’ll want to figure out the kind of reach it has. We will be able to provide you with circulation numbers. Pay attention to the number of subscribers to the magazine’s circulation ratio. This number is important because many magazines sit on the shelves of newspaper stores but are never purchased.
Knowing the market image of the magazine is important because this is the subscriber’s perception of the magazine’s content quality and trustworthiness. Magazine XY might havelower circulation, but if it has a better image than Magazine AB, it has a greater chance of being read by your target customers who will then view your ad and place more trust in it.
- Decide Where Your Ad Should Be Placed
You’ve chosen which publication makes the most sense for your business, now you’ve got to determine where your ad should be placed. Usually, ads placed next to the table of contents get the most eyes on them. Since this is a coveted spot, these ads are usually sold at a premium price. You don’t have a big budget? Look to place your ad next to an article that is related to your offer. Another option is to piggyback and place your ad next to another prominent ad. Doing this allows you to leverage someone else’s healthy budget and use their ad to draw eyes to yours.
- Make Your Budget Work Harder
Speaking of budgets, smart advertisers stretch their ad dollars as far as they can possibly go. One way to do this is to ask your sales for a media kit that lists the rates for the various ad sizes, so you know exactly what you are getting. You can get these details directly on our website
Also, sometimes you’ve got to spend money to make money. Depending on your offer and your ideal target, getting your ad professionally designed can mean the difference between seeing a 2% increase in sales or a 7% increase. It might make more sense placing a smaller ad and using that extra money to have a polished ad designed.
No matter what some people preach, print advertising is not dead. Far from it. In fact, advertising in magazines is still one of the most effective ways to get your message in front of just the right audience. If you haven’t included magazines into your marketing mix yet, now’s a great time to get started.