‘The best courses to get your dream job…”, ‘Join us and give a boost to your career…’ , ‘ Learn from the faculty of IIT & IIM…’ .You must be very familiar with such taglines by now. These educational ads, truth be spoken are very confusing for a student and the parents as well because nowadays everyone is exposed to million such ads especially during admission season. There are a lot of colleges, institutes and schools who claim to be number one in providing education and adequate training to students. A student in particular aims at achieving the best and thus all the educational institutes try to mark their presence through all the possible media channels of communication.
We all know that the education field in India is growing with immense opportunities and all the competitors in the markets are using those catchy taglines and the most creative illustrations to attract more and more students. Since new institutions are coming up daily, educational advertisements are gaining more importance. Recent studies show that people still trust newspapers more than any other platform for advertising as the number of audience it can showcase the ad to be much more than any other media vehicle. As an advertiser the most important thing is to choose a newspaper which has a huge impact on your target readers. Is your ad catering to the entire country, state or are you just interested in attracting students in the nearby geographical location? To get a maximum response you should thoroughly study your target audience and then choose the newspaper and the edition to reach out to all of them.
Educational Ads are one of the most important and popular category in newspapers and can be booked in any daily or special supplement. For example, Times of India has a special supplement catering to only educational ads and related subject matter.