Brand Building and Advertising Agencies

An advertising agency is just like every other business. A business, that cannot survive without regular customers. But no matter how steady the inflow of customers may seem, accruing new customers is always a big challenge. Positive word of works but only up to a certain extent.

Leading advertising agency in delhi

What really do Advertising Agencies do?

No business can survive without recurring customers. But, however steady the inflow of customers may be, accruing new customers is always a big challenge. Positive referrals fuel growth, however, the results are usually very slow. To give businesses the necessary boost, advertising proves to be the best tool. Advertising is the first impression made on a prospective client. It is the first step to convince a prospective client to avail services or products of a business.

An advertising agency is a business dedicated to creating, planning, and handling advertising for its clients. An agency usually works independent from the client. However, bigger corporations may have a separate department for advertising or marketing in general. An outsider’s view always works best. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

Roles of an Advertising Agencies

An advertising agency works with businesses for developing powerful campaigns. Its staffed with art directors, media planners and content writers.Agencies may be hired to produce or place television commercials, radio commercials, Online Advertising, out of home advertising etc as individual services or parts of a bigger advertising campaign.

 

Advertising is simple, I don’t need to hire an agency!

Right? WRONG!!!!

People working in an agency are experts in their respective fields. The agency can perform their jobs better than a brand or company. Right from a graphic designer to the content writer, everybody uses their skills to make the campaign a success. The team also ensures that money goes into the right type of media (radio, television, newspapers, online or a combination) at the best possible rates.

Release Order is one of the leading Advertising agencies of the country. We provide services like ad booking in newspapers, magazines, OOH advertising, Cinema hall advertising etc with strategic tie-ups with leading media houses of the country for example Hindustan Times, times of India, Navbharat Times etc.We will help you get best rate for advertisements.

You can visit our website releaseorder.com or call us on +91-011-2669376. We Will be happy to serve you!

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Diwali Advertising Bonanza from ReleaseOrder

Diwali is the most widely celebrated festival in India. It is one of the main festivals of Northern and Western India. It is celebrated is celebrated with great joy and delight with everyone around. Family plays a very important role.Gifts are showered upon everyone. This makes Diwali the peak time for shopping for everything ranging from clothes, jewelry, electronics and even real estate.

Advertising bonaza from releaseorder

This surge in shopping makes Diwali the perfect season for advertisers as well as for people who want to convey their festive greetings to their loved ones. This festive season, Times of India and Hindustan Times has introduced the special offers for booking Classified Display Advertisements specifically across the mentioned editions You can contact us at support@releaseorder.com or+91-11-26693766.to place your adverts.

Following are various schemes provided by Times of India and Releaseorder.com.

All Inclusive For the following Publications

Times of India-Delhi + Sunday Times of India +EDUCATION TIMES + Economic TIMES + Navbharat Times + Sandhya Times Delhi

  1. Book 4 ads Get 1 Free
  2. Book 7 ads Get 2 Free
  3. Book 10 ads Get 3 Free
  4. Book 25 ads Get 8 Free

For Hindustan times

Hindustan Times -Wed,+HT City (Any Day)/HT Education+Hindustan Hindi- Delhi

  1. Book 4 ads Get 1 Free
  2. Book 7 ads Get 2 Free

Hindustan Times-Wed,+Sun+Hindustan Hindi  (Any Day)+HT City (Any Day)

  1. Book 4 ads Get 1 Free
  2. Book 7 ads Get 2 Free

Hindustan Times-Wed,+Sun+Hindustan Hindi  (Any Day)+HT City+HT Education

  1. Book 4 ads Get 1 Free
  2. Book 7 ads Get 2 Free

These offers are valid for classified ads of Min Size- 3×5 sq.cm & Max. Dimension- 3×50 sq.cm.

For Educational Block Ads we will be providing the following rates in Delhi edition-

NewspaperSection PulloutAd Placement PageRateRecommended Days
Times Of India (TOI)Main

 

Education Forum

 

495

 

Tuesday

 

Delhi Times (DT)City Times

 

Education Forum

 

450

 

Any Day

 

Navbharat Times (NBT)City Times

 

Education Forum

 

275

 

Wednesday

 

The adverts can be designed with the help of online design templates, attractive images, logos and much more with the help of releaseorder.com’s online newspaper ads booking system. Times of India provides you with an exclusive opportunity to promote your brand, drive sales and deliver personal messages in the Festive Season with these attractive packages for business and individual advertisers.

You can book your ads through www.releaseorder.com. Hurry up as the offer is available for a limited time.

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Top 10 Highly Creative Indian Print ads

Advertisements have been a very important tool of promotion and marketing for a while now. But we aren’t used to many great ads. Some are just plain stupid. But recall value should be based on creativity and nothing else.

Print advertisements

There’s something about print ads though. Television ads give you time, audio and so much more but print ads require high levels of creativity. Some of the brightest minds spend countless hours and sleepless nights to come up with creative ads and campaigns, it is ironic that their popularity is rivalled by ads like these:

Now that your brain has been scandalized and common sense has gone for a toss, here are a few smart Indian ads that used exceptional creativity and wit to get the message across. Maybe they’ll make you feel reassured and just reiterate the importance of highly creative ads to get the message across.

  1.  Nissan’s thought about diminishing parking spaces
  2. Berger Natural finish colours blend into the surroundings perfectly
  3. Fevicol’s ads ‘stick’ with you.
  4. They really do.
  5. A great technique employed by naukri.com!
  6. Tide- nothing whiter that this
  7. Rajasthan tourism found this very creative way of capturing the essence of the state. 
  8. This should be ‘sher’ed as much as possible.
  9. Kolkata traffic Police
  10. A little too explicit, but it does get the message across
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Thinking to Develop your Media Plan

Develop media plan for adsThe main purpose of a media plan is to determine the best way to advertise and convey a message to your target audience. A media plan is broken down into four stages;
1. Market analysis
2. Establishment of media objectives
3. Media strategy development and implementation
4. Evaluation and follow-up.

The first phase of a media plan is market analysis. It consists of competitor analysis, market research and a strategy plan. This forms the basic information which is of utmost importance for a successful media plan.
Competitor consists of undertaking an internal and external review and competitive strategy evaluation.
Market research will give the media plan a clearer picture of the target audience.
The marketing strategy plan establishes specific objectives and goals that will solve the marketing problems that have been identified during analysis and research. This entire process helps the marketers to understand what the prime advertising space would be to gain sufficient exposure, what factors affect the identified demographic, and how to promote to the audience effectively.

The second phase of the media plan is the establishment of media objectives. Just as marketing analysis lead to specific marketing objectives, this phase will result in specific media objectives; like creating a positive brand image by stimulating creativity. These objectives are limited to those that can only be obtained through media strategies.

Media strategy development and implementation is the point in this process that is directly influenced by the actions from previously determined objectives. Actions that meet these objectives are taken into consideration with the following criteria;
Media Mix – A combination of communication and media channels use that is utilized to meet marketing objectives, such as social media platforms and magazines.
Target Market – A specific group of consumers that have been identified to aim the marketing and advertising campaigns towards, as they are the most likely to purchase the particular product.
Geographic Coverage – Increased emphasis of exposure to a certain area where interest may thrive, whilst reducing exposure to areas they have less relevance.
Reach & Frequency – The decision to have a certain message seen/heard by a large number (reach) or expose the same message to a smaller group more often (frequency).
Creative Aspects & Mood – Different mediums for communication should be considered when developing a campaign. Social media might be more effective to generate emotion than a billboard poster on a main road.
Flexibility – In order to adapt to the rapidly changing marketing environment, it is important for strategies to be flexible. Such as unique opportunities in the market, media availability or brand threats.
Budget Considerations – Effectiveness of a media campaign and the cost involved needs to be carefully managed. There should be an optimal level of response from the consumer for the price for the exposure.

The final phase in the media plan is to evaluate the effectiveness of the plan and determine any follow-up if required. It is important to assess if each objective is met, and if they have been successful it will be beneficial to use such similar media models in the future.

If you need help with your media plan or booking your ads online across all key media classes for Indian media, please feel free to contact us on +91-11-26693766 or visit our website www.releaseorder.com.

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Getting More Business With Newspaper Ads

Newspaper ads will always be a great way to advertise and reach people. With the high readership of newspapers in India, and the legitimacy that is provided by having a physical copy of your advertisement, Newspaper advertising still has a powerful effect when handled with the right inputs and strategy.

Wondering how to proceed with your newspaper advertising strategy to make it more effective? Read along to know more.

Determine Your Preferred Paper for Newspaper Ads

Different newspapers target different types of readers. Therefore, yourAds need to bewell targeted in order to reach the intended targets and your preferred customers. Selecting thenews-paper you are going to put your ad into will determine the type of person you will mostly reach.

A paper with a particular political leaning will reach more people who are inclined that way. In the same manner, you can use this as a barometer of the potential customer’s wealth. Once you have narrowed down on one or more papers to target, you can now begin to recognise the general editorial style of these papers. If your ads match the general tone of the news-paper, readers will be more likely to respond favourably to your ads.

 

 

Identify How Large You Want Your Newspaper Ads

How large and in what orientation (Landscape or Portrait) do you want your ad to be? VeryLarge ads can deviate readers from the point and end up being ignored. Sometimes having regular news stories surrounding your ad can be more successful because the reader sees your ad and takes note of it. Sometimes the right size is the largest one, but in other times it will be much more economical to use a smaller size ad based on the response you want to get out of it.

Give Your Newspaper Ads Easy Access

Access for your ads in newspapers is not like access is when you are advertising online. In the news-paper ads, you need to make what you advertise is easy to identify and remember even after a long time. Since there is no clicking to be done, you need people to take an additional step to get to the next point in your marketing funnel probably visiting your website or calling on your helpline. The readers may not use these access points (website or phone number) to take their next step for immediately after reading your ad.

Newspaper ads can be powerful when you use them wisely.

If you need help deciding whether newspaper advertising is right for your business or would like to speak to someone knowledgeable in the space, please feel free to contact us on +91-11-26693766 visit  our website www.releaseorder.com.

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