7 Factors to Consider before selecting an Ad-agency

Businesses hire an external ad agency, only once they are certified of the fact that the agency will help them execute their advertising and promotional campaigns more effectively. This is because the individuals working in an agency are not just passionate about advertising, but are also knowledgeable experts and thrive on the values of unity and dedication for the project at hand. Most advertisers work with an agency, in order to ensure that the work is carried out smoothly and is up to industry standards. Here are 7 factors you MUST include in your research to narrow down on an agency:

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  1. Total extent of the Agency:
    In most cases, the larger the agency, the better quality of services offered by the same. When an agency operates on a larger scale, it is pretty obvious that it has the financial prowess to hire a good amount of ad professionals. Also, smaller agencies do not have the skill to provide a wide range of services. With the advent of large agencies, it is always preferable to consult a huge ad agency.
  2. Number of clients:
    Most agencies have their own website or brochure. You must log on to their website and view the existing clients being handled by the agency, before hiring them to carry out your own work. An expert advises that if the agency has a client on board that deals in the same line of products as yours, it is recommended to avoid the agency in order to avoid the occurrence of repetitive work and exchange of crucial business information with the competitor.
  3. Types of services offered:
    It is essential to view the types of ad and non-ad-based services offered by the agency. Depending on your requirements, you can hire a small or a large ad agency accordingly. Moreover, certain types of agencies specialise in a particular industry such as FMCG advertising while other agencies may specialise in industrial marketing.
  4. Media Contacts possessed by the Agency:
    With the help of adequate media contacts, the agency will be able to accommodate the desired place, date and time required for the promotion of your business. Agencies that closely work with most communication channels such as radio channels, TV channels, publishers, printers and so on are the ones to consider.
  5. Agency location and Proximity:
    It is important to calculate the location of the advertisement agency for better communication and contact with the agency. The closer the proximity to the agency, the better convenience, control and involvement with its activities.
  6. Methods of payment and compensation:
    It is good to compare the ad rates demanded by different agencies before zeroing in on the perfect one. This is because different agencies charge different amounts and promotional activities are always bound by tight budgets.
  7. Total amount of involvement:
    An agency must show complete respect for the client and allow it to take part in the activities, give its feedback and work with the same form time-to-time. Moreover, monthly reports and expenses should be shown by the advertiser on an alternate basis.

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7 effective ways to reduce your advertising cost

1. Develop a detailed marketing plan or have one developed for you.
A marketing plan will provide you with a travel plan and a map. Areas covered in a marketing plan include:
• An internal/external situational analysis
• Positioning, Core Competencies
• Pricing
• Distribution
• Strategies and Tactics
• Market Research
• Implementation Schedules
• Evaluation Strategies and more.

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A professional marketing plan pays off in great dividends by eliminating wasted advertising and marketing efforts and unnecessary costs. Call on experts to create and develop your marketing plan.Make your advertising decisions based upon research and a formal marketing plan.

Make sure to focus your message on what is important to your audience, and not yourself. Potential customers rarely care about what’s important to you. They only care about what you can do for them. Harsh but true.
2. Plan your advertising calendar several months in advance.
Failure to plan advertising in advance wastes a lot of your money. Rush charges, poor vehicle choices, rate increases, poor creative and poor copy are common results of failing to plan in advance.
Figure out the number of ad insertions that will make sense and negotiate a contract with the various media suppliers.
3. Test your copy and your ads.
Only by trial and error will you be able to set a baseline as to the best response rates for your ads and copy. It is very important to maximize response for the amount of dollars spent. Sometimes re-phrasing copy or adjusting ad layouts can mean the difference between an average response and a great response.
4. Hire professionals to handle your advertising.
When you need to advertise, hire an ad agency. You need to concentrate your time and efforts in areas of your business that you’re proficient in.
You can lose a lot of time and money while trying to act as your own ad agency. Agencies are experts. They charge for their time and experience and have one goal in mind: To get the best results for their clients in order to keep those clients. Many times, ads done by amateurs lack the true market drivers of an audience. An agency will research your market and your audience to learn the real issues concerning your product or services.
5. Save copies of all of your ads, press releases, and printed collateral. Make sure to provide as much information as possible to your agency.
In order to write the most persuasive copy and to design the most effective ads, it is important for your agency to know what has worked in the past and what hasn’t.
There is nothing wrong with using elements or information from previously successful ads. Your advertising should have some consistent elements from your printed collateral and vice-versa.
6. Make sure that your advertising message focuses on what is important for your audience and not what is important to you.
Saving money, gaining market share pre-empting competition, saving time, peace of mind, and related desires are typical of what your audience is looking for. Your target audience will typically be more concerned about what you can do for them, as opposed to what you do.
7. Avoid misleading or dishonest copy in hopes of converting duped readers into using your products or services.
Honesty and integrity are key to repeat sales and repeat business. If you have to trick your audience to get their attention, you will have a very hard time keeping their attention.

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Getting More Business With Newspaper Ads

Newspaper ads will always be a great way to advertise and reach people. With the high readership of newspapers in India, and the legitimacy that is provided by having a physical copy of your advertisement, Newspaper advertising still has a powerful effect when handled with the right inputs and strategy.

Wondering how to proceed with your newspaper advertising strategy to make it more effective? Read along to know more.

Determine Your Preferred Paper for Newspaper Ads

Different newspapers target different types of readers. Therefore, yourAds need to bewell targeted in order to reach the intended targets and your preferred customers. Selecting thenews-paper you are going to put your ad into will determine the type of person you will mostly reach.

A paper with a particular political leaning will reach more people who are inclined that way. In the same manner, you can use this as a barometer of the potential customer’s wealth. Once you have narrowed down on one or more papers to target, you can now begin to recognise the general editorial style of these papers. If your ads match the general tone of the news-paper, readers will be more likely to respond favourably to your ads.



Identify How Large You Want Your Newspaper Ads

How large and in what orientation (Landscape or Portrait) do you want your ad to be? VeryLarge ads can deviate readers from the point and end up being ignored. Sometimes having regular news stories surrounding your ad can be more successful because the reader sees your ad and takes note of it. Sometimes the right size is the largest one, but in other times it will be much more economical to use a smaller size ad based on the response you want to get out of it.

Give Your Newspaper Ads Easy Access

Access for your ads in newspapers is not like access is when you are advertising online. In the news-paper ads, you need to make what you advertise is easy to identify and remember even after a long time. Since there is no clicking to be done, you need people to take an additional step to get to the next point in your marketing funnel probably visiting your website or calling on your helpline. The readers may not use these access points (website or phone number) to take their next step for immediately after reading your ad.

Newspaper ads can be powerful when you use them wisely.

If you need help deciding whether newspaper advertising is right for your business or would like to speak to someone knowledgeable in the space, please feel free to contact us on +91-11-26693766 visit  our website www.releaseorder.com.

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Right Advertising Media To Grow Your ROI

If money wasn’t an issue, it would have been easier for us to suggest which advertising media to go with- “All of Them!” Unfortunately, everyone knows the reality that even if you have a hefty advertising budget, it is a challenge to get the attention of your customers and tell them about your business. It is as simple as that; No attention= No impact. Since today’s world is all about over-communication, attention has become the most precious resource. It is important for advertisers that people pay attention to what they want to convey in the exact manner, through the right medium & at the exact time when the attention span of customers is more.

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Should you advertise simultaneously in many mediums or should you try one media vehicle at a time? Well! What works or one product or service may not work for others likewise, what has already worked once may not give you the same result again. You should simply test the effectiveness of your message in each media to find what works best for your brand. As they all say, advertising is an art and not a science!

Who is your target audience?

Your brand will only leave an impact if the targeted audience pays attention to what you are telling them. Now the question arises as to where can we reach our target audience? To attract them you need to identify what makes a channel right for your business, where do they go when they have time to pay attention, when will they be available to listen or see your story or take an appropriate action?

So now the question arises as to what forms of advertising are available?

To clear all your doubts, we at ReleaseOrder have many different advertising options and we are well equipped to function in small villages to all the metro states. Many a times this happens that a small village may not have a newspaper, TV station or even radio. So, in such places out of home advertising, wall painting, etc works very well. Hence, your options to choose the media of advertising that will reach to the correct audience using limited resources may be limited but can be made equally affective by choosing the right media. We have newspapers, televisions radio, digital, out of home, cinema, magazine, rural, activation, airport all at one single place which makes it easier for you to book your requirements. But except all of this, all you have to do is make your advertisement stand out from all the rest and we’ll help you do that.

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What forms of advertising are available?

There are many different advertising options available at this day and age but the catch is there is a difference between advertising options in small towns as compared to large cities. For example, small towns may not have same day delivery of newspapers or all TV channels or even radio frequency for that matter. So, your options to choose among the media options for advertising that will reach your target audience may be limited in many aspects. To get rid of all these tensions ReleaseOrder specifically has rural advertising experts who understand your requirements and will suggest you ways to reach your TG on point. Here are a few media options that we provide you to choose from for efficiently promoting and advertising your product and services.

Remember that no media sales person will know your business better than you do. So, in order to get a successful advertising campaign you need to have a white paper of your business beforehand. Release order gets you the Low Cost Advertising at your fingertips with a hassle-free support team at your beck and call.


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Top 5 Secrets for an Effective Radio Advertising

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Statistics suggest that now over 80% of Indians listen to radio. Moreover now that most of the people spend their time online, on mobile hence these radio advertisement options are also booming with highly segmented audiences that business owners can target and earn revenue from.

Releaseorder will help you build and execute smart ads so that you reach customers and increase your sales through radio. But first of all, you need to understand what are the essentials for a great audio ad, how do you plan to convey the right messages and moreover how do you plan to get them to you when they are away from pen, paper or other mass media? Don’t worry, keep reading through this blog and we’ll help you create strong radio copy which will result in great radio commercials which hooks your customers and pursue them to buy your product or avail your services.

    1. Know your audience. The very first and foremost thing which you need to keep in mind is to understand who your customer will be and who will be listening to your ads and why before starting to write the ad copy. What will your customer persona be, age, gender, income level, spending habits and most of all which radio station will you target so that you get to capture the exact demographics of your potential customer. We’ll help you find the most relevant stations, channels and even programs.
    2. High frequency of ads. For every radio commercial it is initially very important for brands to air their ads multiple times so that it sinks in with the listeners. If the ad is aired only once a week for a month then there is not going to be any recollection of the brand. For all of you who are not familiar with the term frequency, it refers to how many times your ad  is aired in a particular time band or day part. An ad commercial which is  aired multiple times in a day has better chances of reaching out to the prospective customer than a commercial that only airs a few times a month.
    3. Strong ad copies.  It is very important for your ad copy to be very short, crisp and emotionally strong. current topics related copy and jingles work better Radio ads are deliberately kept short and interesting  so as to grab the listeners attention or else he’ll change the channel or else mute the radio. You shouldn’t waste time on boring introductions or explanations. Straightaway get to the point and start telling the benefits. Also, avoid confusing the audience by using complicated words and long sentences, instead try funny stories or an interesting dialogue to keep the audience listening all along.
  • Search for most affordable rates. Make sure you take advantage of the low ad rates that releaseorder has to offer. Radio advertisement rates are always rising, but this cost is still more affordable than other advertising mediums. With us you wouldn’t have to negotiate rates anymore, as we guarantee you the best prices you’ll ever be able to get and the highest revenues that you have been longing for.
  1. Keep experimenting. For an ad man it is very important to never trust their intuition, rather test your ad campaigns so that it helps you to understand how your audience is reacting to your  radio spot and also helps you to understand as to what are they expecting. Keep testing spots impact and response on sustained basis to see what works best for your brand and hence ROI are good. Collecting the data for a few weeks or months will help you analyse which ad has outperformed the other.

 If you require further clarity on radio advertisements or for carrying out any ad, releaseorder will help you sail through all the worries. Leave us a query or even better Call Us at – 9990821198

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