Businesses hire an external ad agency, only once they are certified of the fact that the agency will help them execute their advertising and promotional campaigns more effectively. This is because the individuals working in an agency are not just passionate about advertising, but are also knowledgeable experts and thrive on the values of unity and dedication for the project at hand. Most advertisers work with an agency, in order to ensure that the work is carried out smoothly and is up to industry standards. Here are 7 factors you MUST include in your research to narrow down on an agency:
- Total extent of the Agency:
In most cases, the larger the agency, the better quality of services offered by the same. When an agency operates on a larger scale, it is pretty obvious that it has the financial prowess to hire a good amount of ad professionals. Also, smaller agencies do not have the skill to provide a wide range of services. With the advent of large agencies, it is always preferable to consult a huge ad agency.
- Number of clients:
Most agencies have their own website or brochure. You must log on to their website and view the existing clients being handled by the agency, before hiring them to carry out your own work. An expert advises that if the agency has a client on board that deals in the same line of products as yours, it is recommended to avoid the agency in order to avoid the occurrence of repetitive work and exchange of crucial business information with the competitor.
- Types of services offered:
It is essential to view the types of ad and non-ad-based services offered by the agency. Depending on your requirements, you can hire a small or a large ad agency accordingly. Moreover, certain types of agencies specialise in a particular industry such as FMCG advertising while other agencies may specialise in industrial marketing.
- Media Contacts possessed by the Agency:
With the help of adequate media contacts, the agency will be able to accommodate the desired place, date and time required for the promotion of your business. Agencies that closely work with most communication channels such as radio channels, TV channels, publishers, printers and so on are the ones to consider.
- Agency location and Proximity:
It is important to calculate the location of the advertisement agency for better communication and contact with the agency. The closer the proximity to the agency, the better convenience, control and involvement with its activities.
- Methods of payment and compensation:
It is good to compare the ad rates demanded by different agencies before zeroing in on the perfect one. This is because different agencies charge different amounts and promotional activities are always bound by tight budgets.
- Total amount of involvement:
An agency must show complete respect for the client and allow it to take part in the activities, give its feedback and work with the same form time-to-time. Moreover, monthly reports and expenses should be shown by the advertiser on an alternate basis.