7 effective ways to reduce your advertising cost

1. Develop a detailed marketing plan or have one developed for you.
A marketing plan will provide you with a travel plan and a map. Areas covered in a marketing plan include:
• An internal/external situational analysis
• Positioning, Core Competencies
• Pricing
• Distribution
• Strategies and Tactics
• Market Research
• Implementation Schedules
• Evaluation Strategies and more.

outofhome ads
A professional marketing plan pays off in great dividends by eliminating wasted advertising and marketing efforts and unnecessary costs. Call on experts to create and develop your marketing plan.Make your advertising decisions based upon research and a formal marketing plan.

Make sure to focus your message on what is important to your audience, and not yourself. Potential customers rarely care about what’s important to you. They only care about what you can do for them. Harsh but true.
2. Plan your advertising calendar several months in advance.
Failure to plan advertising in advance wastes a lot of your money. Rush charges, poor vehicle choices, rate increases, poor creative and poor copy are common results of failing to plan in advance.
Figure out the number of ad insertions that will make sense and negotiate a contract with the various media suppliers.
3. Test your copy and your ads.
Only by trial and error will you be able to set a baseline as to the best response rates for your ads and copy. It is very important to maximize response for the amount of dollars spent. Sometimes re-phrasing copy or adjusting ad layouts can mean the difference between an average response and a great response.
4. Hire professionals to handle your advertising.
When you need to advertise, hire an ad agency. You need to concentrate your time and efforts in areas of your business that you’re proficient in.
You can lose a lot of time and money while trying to act as your own ad agency. Agencies are experts. They charge for their time and experience and have one goal in mind: To get the best results for their clients in order to keep those clients. Many times, ads done by amateurs lack the true market drivers of an audience. An agency will research your market and your audience to learn the real issues concerning your product or services.
5. Save copies of all of your ads, press releases, and printed collateral. Make sure to provide as much information as possible to your agency.
In order to write the most persuasive copy and to design the most effective ads, it is important for your agency to know what has worked in the past and what hasn’t.
There is nothing wrong with using elements or information from previously successful ads. Your advertising should have some consistent elements from your printed collateral and vice-versa.
6. Make sure that your advertising message focuses on what is important for your audience and not what is important to you.
Saving money, gaining market share pre-empting competition, saving time, peace of mind, and related desires are typical of what your audience is looking for. Your target audience will typically be more concerned about what you can do for them, as opposed to what you do.
7. Avoid misleading or dishonest copy in hopes of converting duped readers into using your products or services.
Honesty and integrity are key to repeat sales and repeat business. If you have to trick your audience to get their attention, you will have a very hard time keeping their attention.

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Which is better? Digital Marketing VS Traditional Marketing

When we talk about the traditional media forms such as; television, newspapers, magazines and radio, we often hear that these mediums are not as effective in producing sales as they were in the past. Advertisers need to understand that because the markets are changing, it is important that the media must reach the product’s best prospects. They also need to understand that it is not that a certain media has been inadequate, it is many a times noticed that the media planners have not understood the markets precisely which is leading to a particular media’s failure to improve the sale and thus the ROI. We at ReleaseOrder help you to cater to your needs only after understanding the entire market dynamics.  We also adjust the selling message which caters to different needs of different consumers if the advertiser wants us to, making this one of our USPs.

Newspaper advertising services

Many small as well as medium businesses struggle while deciding which kind of marketing to do as they only have a budget set for any of them and not both. This blog will help all those advertisers who are still searching for answers.

Benefits of Traditional Marketing

1)  Advertisers can easily reach their target local, regional audience as their target audience might already be exposed to – newspapers, pamphlets, flyers, radio, television.

2)  This media is easier to understand.

3)  The audience can keep a hard copy of materials, which could be read or browsed through over and over again as and when need arises.

4)  In general as studies suggest, humans have a tendency to trust the brand or product more when their marketing is supported by a hard copy compared with digital media (email and display ads).

Release Order has a wide range of traditional media marketing vehicles which could be taken advantage off by any advertiser may it be a small emerging company or any medium sized business or even an individual personal advertising for that matter.

Traditional marketing agency

Benefits of Digital Marketing

1)  This medium helps the advertiser to target a local audience as well as an international one.

2)  Digital marketing has an advantage of customizing a campaign to specific audience demographics such as; gender, location, age & interests making the campaign even more effective.

3)  The target audience can choose in which form do they want to receive your content; on YouTube as a video or as a blog post or as a notification.

4)  Data and results are easily recordable as well as traceable. Google Analytics plays a major role in giving you the right insight of every promotional activity you are doing.

So, which kind of marketing is better?

Well as an experienced advertising agency ReleaseOrder recommends both.  Obviously as the traditional media has been performing, improving sales of so many brands all these years we very well know that it works. Having said that, we also understand that the future lies in digital marketing, but advertisers should understand that in India there are still many places where internet has not yet spread its presence.

Our strong suggestion would be that rather than opting for one of these, it would be better to use a multi- channel approach so that you get to leverage the unique benefits of newspapers, radio channels, along with the best performing digital platforms such as Facebook and Google.

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Right Advertising Media To Grow Your ROI

If money wasn’t an issue, it would have been easier for us to suggest which advertising media to go with- “All of Them!” Unfortunately, everyone knows the reality that even if you have a hefty advertising budget, it is a challenge to get the attention of your customers and tell them about your business. It is as simple as that; No attention= No impact. Since today’s world is all about over-communication, attention has become the most precious resource. It is important for advertisers that people pay attention to what they want to convey in the exact manner, through the right medium & at the exact time when the attention span of customers is more.

Advertising media agency

Should you advertise simultaneously in many mediums or should you try one media vehicle at a time? Well! What works or one product or service may not work for others likewise, what has already worked once may not give you the same result again. You should simply test the effectiveness of your message in each media to find what works best for your brand. As they all say, advertising is an art and not a science!

Who is your target audience?

Your brand will only leave an impact if the targeted audience pays attention to what you are telling them. Now the question arises as to where can we reach our target audience? To attract them you need to identify what makes a channel right for your business, where do they go when they have time to pay attention, when will they be available to listen or see your story or take an appropriate action?

So now the question arises as to what forms of advertising are available?

To clear all your doubts, we at ReleaseOrder have many different advertising options and we are well equipped to function in small villages to all the metro states. Many a times this happens that a small village may not have a newspaper, TV station or even radio. So, in such places out of home advertising, wall painting, etc works very well. Hence, your options to choose the media of advertising that will reach to the correct audience using limited resources may be limited but can be made equally affective by choosing the right media. We have newspapers, televisions radio, digital, out of home, cinema, magazine, rural, activation, airport all at one single place which makes it easier for you to book your requirements. But except all of this, all you have to do is make your advertisement stand out from all the rest and we’ll help you do that.

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What forms of advertising are available?

There are many different advertising options available at this day and age but the catch is there is a difference between advertising options in small towns as compared to large cities. For example, small towns may not have same day delivery of newspapers or all TV channels or even radio frequency for that matter. So, your options to choose among the media options for advertising that will reach your target audience may be limited in many aspects. To get rid of all these tensions ReleaseOrder specifically has rural advertising experts who understand your requirements and will suggest you ways to reach your TG on point. Here are a few media options that we provide you to choose from for efficiently promoting and advertising your product and services.

Remember that no media sales person will know your business better than you do. So, in order to get a successful advertising campaign you need to have a white paper of your business beforehand. Release order gets you the Low Cost Advertising at your fingertips with a hassle-free support team at your beck and call.


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