Indian Readership Survey 2017: 40% Increase Indian Newspaper Readership

What is IRS? How does it impact the publishers & advertisers? What importance does it hold?Newpaper readership surveyIRS is conducted by MRUC (Media Research Users Council) and RSCI (Readership Studies Council of India). It is said to be one of a kind and the largest continuous readership research study in the world.

According to IRS 2017 released yesterday, new readers of newspaper have increased to more than 110 million which is almost 40% rise since the last IRS which came out in 2014. This should bring joy to all the advertisers who were sceptical to advertise in newspapers earlier. The research shows that the number of rural readers is more in the overall category of new readers when compared with the urban population. India should take deep pride as this indicates that the overall literacy rate in rural India has increased immensely. We should also not forget that this survey indicates that the old newspaper reading habit has not yet faded and that the advertisers will definitely enjoy a larger reach when advertisements are released in newspapers. Newspaper readership was 50 per cent in the 16-19 year age group, the highest in any age segment, followed by 42 per cent each in the 12-15 years and 20-29 year age group indicating that the newspapers have an immense youth readership.


Hindi newspapers as well as Guajarati newspapers have seen a huge spur in readership of about 45% , whereas English daily newspapers only saw a growth of 10%.

Readership of magazines has almost doubled where in the increase in the urban readers was more than the rural. In percentage terms, a total of seven per cent of India read magazines in 2017, 12 per cent of urban India and five per cent of rural India contributed to magazine readership.

Advertisers will now have a clearer picture than ever, as to which media would help solve their media planning queries. Release Order would want to let you know more about the leading newspapers in the following blogs, but for now The Top Regional Publications are listed below:-

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1.     Asomia Pratidin

2.     Asomia Khabar

3.     Niyamiya Barta

4.     Dainik Assam

5.     Amar Asom


1.     Ananda Bazaar Patrika

2.     Bartaman

3.     Sangbad Pratidin

4.     EI Samay

5.     Uttar Banga Sambad


1.     Gujarat Samachar

2.     Sandesh

3.     Divya Bhaskar

4.     Kutch Mitra

5.     Surashtra samachar


1.     Lokmat

2.     Daily Sakal

3.     Punya Nagari

4.     Pudhari

5.     Loksatta


1.     Malayalam Manorama

2.     Mathrubhumi

3.     Deshabhimani

4.     Madhyamam

5.     Kerala Kaumudi


1.     Vijaya Karnataka

2.     Vijayavani

3.     Prajavani

4.     Udayavani

5.     Kannada Prabha

Top 15 Newspapers in India: Last 1 Month Read (Total Readership)

1.     Dainik Jagran

2.     Hindustan

3.     Amar Ujala

4.     Dainik Bhaskar

5.     Daily Thanthi

6.     Lokmat

7.     Rajasthan Patrika

8.     Malayala Manorama

9.     Eenadu

10.   Prabhat Khabar

11.   Times Of India

12.   Anandabazaar Patrika

13.   Punjab Kesari

14.   Dinakaran

15.   Mathrubhumi



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