7 Factors to Consider before selecting an Ad-agency

Businesses hire an external ad agency, only once they are certified of the fact that the agency will help them execute their advertising and promotional campaigns more effectively. This is because the individuals working in an agency are not just passionate about advertising, but are also knowledgeable experts and thrive on the values of unity and dedication for the project at hand. Most advertisers work with an agency, in order to ensure that the work is carried out smoothly and is up to industry standards. Here are 7 factors you MUST include in your research to narrow down on an agency:

Book advertisement agency in India

  1. Total extent of the Agency:
    In most cases, the larger the agency, the better quality of services offered by the same. When an agency operates on a larger scale, it is pretty obvious that it has the financial prowess to hire a good amount of ad professionals. Also, smaller agencies do not have the skill to provide a wide range of services. With the advent of large agencies, it is always preferable to consult a huge ad agency.
  2. Number of clients:
    Most agencies have their own website or brochure. You must log on to their website and view the existing clients being handled by the agency, before hiring them to carry out your own work. An expert advises that if the agency has a client on board that deals in the same line of products as yours, it is recommended to avoid the agency in order to avoid the occurrence of repetitive work and exchange of crucial business information with the competitor.
  3. Types of services offered:
    It is essential to view the types of ad and non-ad-based services offered by the agency. Depending on your requirements, you can hire a small or a large ad agency accordingly. Moreover, certain types of agencies specialise in a particular industry such as FMCG advertising while other agencies may specialise in industrial marketing.
  4. Media Contacts possessed by the Agency:
    With the help of adequate media contacts, the agency will be able to accommodate the desired place, date and time required for the promotion of your business. Agencies that closely work with most communication channels such as radio channels, TV channels, publishers, printers and so on are the ones to consider.
  5. Agency location and Proximity:
    It is important to calculate the location of the advertisement agency for better communication and contact with the agency. The closer the proximity to the agency, the better convenience, control and involvement with its activities.
  6. Methods of payment and compensation:
    It is good to compare the ad rates demanded by different agencies before zeroing in on the perfect one. This is because different agencies charge different amounts and promotional activities are always bound by tight budgets.
  7. Total amount of involvement:
    An agency must show complete respect for the client and allow it to take part in the activities, give its feedback and work with the same form time-to-time. Moreover, monthly reports and expenses should be shown by the advertiser on an alternate basis.

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Top 4 Magazine Advertising Strategies to Follow

Magazines have become a very popular medium of reaching target audience. To get the most out of your magazine ads, follow these 4 magazine advertising strategies:

magazine ads

  1. Do Your Homework

It’s important to use the right tool in advertising as well, so you’ll have to do some research to ensure you select the right magazine for your audience and message.

You’ll first want to determine which magazine caters to your target market segments. For instance, if you sell photo printers, it makes sense to advertise in a photography magazine. Determine what your target audience is and then think from their point of view to know what kind of information or form of advertisement they prefer.

  1. Determine Reach of The Magazine

Once you determine what magazine makes the most sense for reaching your target audience, you’ll want to figure out the kind of reach it has. We will be able to provide you with circulation numbers. Pay attention to the number of subscribers to the magazine’s circulation ratio. This number is important because many magazines sit on the shelves of newspaper stores but are never purchased.

Knowing the market image of the magazine is important because this is the subscriber’s perception of the magazine’s content quality and trustworthiness. Magazine XY might havelower circulation, but if it has a better image than Magazine AB, it has a greater chance of being read by your target customers who will then view your ad and place more trust in it.

  1. Decide Where Your Ad Should Be Placed

You’ve chosen which publication makes the most sense for your business, now you’ve got to determine where your ad should be placed. Usually, ads placed next to the table of contents get the most eyes on them. Since this is a coveted spot, these ads are usually sold at a premium price. You don’t have a big budget? Look to place your ad next to an article that is related to your offer. Another option is to piggyback and place your ad next to another prominent ad. Doing this allows you to leverage someone else’s healthy budget and use their ad to draw eyes to yours.

magazine advertisements online

  1. Make Your Budget Work Harder

Speaking of budgets, smart advertisers stretch their ad dollars as far as they can possibly go. One way to do this is to ask your sales for a media kit that lists the rates for the various ad sizes, so you know exactly what you are getting. You can get these details directly on our website

Also, sometimes you’ve got to spend money to make money. Depending on your offer and your ideal target, getting your ad professionally designed can mean the difference between seeing a 2% increase in sales or a 7% increase. It might make more sense placing a smaller ad and using that extra money to have a polished ad designed.

No matter what some people preach, print advertising is not dead. Far from it. In fact, advertising in magazines is still one of the most effective ways to get your message in front of just the right audience. If you haven’t included magazines into your marketing mix yet, now’s a great time to get started.

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7 effective ways to reduce your advertising cost

1. Develop a detailed marketing plan or have one developed for you.
A marketing plan will provide you with a travel plan and a map. Areas covered in a marketing plan include:
• An internal/external situational analysis
• Positioning, Core Competencies
• Pricing
• Distribution
• Strategies and Tactics
• Market Research
• Implementation Schedules
• Evaluation Strategies and more.

outofhome ads
A professional marketing plan pays off in great dividends by eliminating wasted advertising and marketing efforts and unnecessary costs. Call on experts to create and develop your marketing plan.Make your advertising decisions based upon research and a formal marketing plan.

Make sure to focus your message on what is important to your audience, and not yourself. Potential customers rarely care about what’s important to you. They only care about what you can do for them. Harsh but true.
2. Plan your advertising calendar several months in advance.
Failure to plan advertising in advance wastes a lot of your money. Rush charges, poor vehicle choices, rate increases, poor creative and poor copy are common results of failing to plan in advance.
Figure out the number of ad insertions that will make sense and negotiate a contract with the various media suppliers.
3. Test your copy and your ads.
Only by trial and error will you be able to set a baseline as to the best response rates for your ads and copy. It is very important to maximize response for the amount of dollars spent. Sometimes re-phrasing copy or adjusting ad layouts can mean the difference between an average response and a great response.
4. Hire professionals to handle your advertising.
When you need to advertise, hire an ad agency. You need to concentrate your time and efforts in areas of your business that you’re proficient in.
You can lose a lot of time and money while trying to act as your own ad agency. Agencies are experts. They charge for their time and experience and have one goal in mind: To get the best results for their clients in order to keep those clients. Many times, ads done by amateurs lack the true market drivers of an audience. An agency will research your market and your audience to learn the real issues concerning your product or services.
5. Save copies of all of your ads, press releases, and printed collateral. Make sure to provide as much information as possible to your agency.
In order to write the most persuasive copy and to design the most effective ads, it is important for your agency to know what has worked in the past and what hasn’t.
There is nothing wrong with using elements or information from previously successful ads. Your advertising should have some consistent elements from your printed collateral and vice-versa.
6. Make sure that your advertising message focuses on what is important for your audience and not what is important to you.
Saving money, gaining market share pre-empting competition, saving time, peace of mind, and related desires are typical of what your audience is looking for. Your target audience will typically be more concerned about what you can do for them, as opposed to what you do.
7. Avoid misleading or dishonest copy in hopes of converting duped readers into using your products or services.
Honesty and integrity are key to repeat sales and repeat business. If you have to trick your audience to get their attention, you will have a very hard time keeping their attention.

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Thinking to Develop your Media Plan

Develop media plan for adsThe main purpose of a media plan is to determine the best way to advertise and convey a message to your target audience. A media plan is broken down into four stages;
1. Market analysis
2. Establishment of media objectives
3. Media strategy development and implementation
4. Evaluation and follow-up.

The first phase of a media plan is market analysis. It consists of competitor analysis, market research and a strategy plan. This forms the basic information which is of utmost importance for a successful media plan.
Competitor consists of undertaking an internal and external review and competitive strategy evaluation.
Market research will give the media plan a clearer picture of the target audience.
The marketing strategy plan establishes specific objectives and goals that will solve the marketing problems that have been identified during analysis and research. This entire process helps the marketers to understand what the prime advertising space would be to gain sufficient exposure, what factors affect the identified demographic, and how to promote to the audience effectively.

The second phase of the media plan is the establishment of media objectives. Just as marketing analysis lead to specific marketing objectives, this phase will result in specific media objectives; like creating a positive brand image by stimulating creativity. These objectives are limited to those that can only be obtained through media strategies.

Media strategy development and implementation is the point in this process that is directly influenced by the actions from previously determined objectives. Actions that meet these objectives are taken into consideration with the following criteria;
Media Mix – A combination of communication and media channels use that is utilized to meet marketing objectives, such as social media platforms and magazines.
Target Market – A specific group of consumers that have been identified to aim the marketing and advertising campaigns towards, as they are the most likely to purchase the particular product.
Geographic Coverage – Increased emphasis of exposure to a certain area where interest may thrive, whilst reducing exposure to areas they have less relevance.
Reach & Frequency – The decision to have a certain message seen/heard by a large number (reach) or expose the same message to a smaller group more often (frequency).
Creative Aspects & Mood – Different mediums for communication should be considered when developing a campaign. Social media might be more effective to generate emotion than a billboard poster on a main road.
Flexibility – In order to adapt to the rapidly changing marketing environment, it is important for strategies to be flexible. Such as unique opportunities in the market, media availability or brand threats.
Budget Considerations – Effectiveness of a media campaign and the cost involved needs to be carefully managed. There should be an optimal level of response from the consumer for the price for the exposure.

The final phase in the media plan is to evaluate the effectiveness of the plan and determine any follow-up if required. It is important to assess if each objective is met, and if they have been successful it will be beneficial to use such similar media models in the future.

If you need help with your media plan or booking your ads online across all key media classes for Indian media, please feel free to contact us on +91-11-26693766 or visit our website www.releaseorder.com.

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Getting More Business With Newspaper Ads

Newspaper ads will always be a great way to advertise and reach people. With the high readership of newspapers in India, and the legitimacy that is provided by having a physical copy of your advertisement, Newspaper advertising still has a powerful effect when handled with the right inputs and strategy.

Wondering how to proceed with your newspaper advertising strategy to make it more effective? Read along to know more.

Determine Your Preferred Paper for Newspaper Ads

Different newspapers target different types of readers. Therefore, yourAds need to bewell targeted in order to reach the intended targets and your preferred customers. Selecting thenews-paper you are going to put your ad into will determine the type of person you will mostly reach.

A paper with a particular political leaning will reach more people who are inclined that way. In the same manner, you can use this as a barometer of the potential customer’s wealth. Once you have narrowed down on one or more papers to target, you can now begin to recognise the general editorial style of these papers. If your ads match the general tone of the news-paper, readers will be more likely to respond favourably to your ads.

 

 

Identify How Large You Want Your Newspaper Ads

How large and in what orientation (Landscape or Portrait) do you want your ad to be? VeryLarge ads can deviate readers from the point and end up being ignored. Sometimes having regular news stories surrounding your ad can be more successful because the reader sees your ad and takes note of it. Sometimes the right size is the largest one, but in other times it will be much more economical to use a smaller size ad based on the response you want to get out of it.

Give Your Newspaper Ads Easy Access

Access for your ads in newspapers is not like access is when you are advertising online. In the news-paper ads, you need to make what you advertise is easy to identify and remember even after a long time. Since there is no clicking to be done, you need people to take an additional step to get to the next point in your marketing funnel probably visiting your website or calling on your helpline. The readers may not use these access points (website or phone number) to take their next step for immediately after reading your ad.

Newspaper ads can be powerful when you use them wisely.

If you need help deciding whether newspaper advertising is right for your business or would like to speak to someone knowledgeable in the space, please feel free to contact us on +91-11-26693766 visit  our website www.releaseorder.com.

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